For most football fans purchasing a Premier League season ticket is an expense which many can only dream of purchasing. However subtle changes to season tickets prices have been announced by two thirds of Premiership teams. The cheapest early bird season ticket at Crystal Palace has been reduced by £50 to £500 compared to the price charge last season. However clubs such as West Ham have increased season ticket price by £35 to £675. All examples I have used is based on the cheapest season ticket price available.
I believe the only way that Premier League clubs could show fans that they care about reducing prices would be by capping season ticket prices for a set amount of time. This obviously is very unlikely to materialise but efforts by groups such as FSF (Football Supporters Federation) hopefully will result in clubs reducing their prices. Away tickets next season for Swansea City supporters have been frozen to £22, efforts such as this should be welcomed. I hope that the lead taken by Swansea in relation to away ticket prices will be followed by other Premier League teams. However I unfortunately do not see this idea being followed. Not that Swansea fans will care at all! 🙂
The point of this blog post is not just to moan about season tickets prices (despite this being a very easy to do!). Bradford City is a team which have made steps to not only keep season ticket prices low but reward loyal supporters of Bradford. A Bradford City supporter which can provide evidence of purchasing season tickets for the last twenty five years can purchase a season ticket for only £110.00. This is more than half the price of a standard season ticket at Bradford City next season. However it’s hard to imagine that Bradford will have many fans which qualify for the loyalty season ticket. (Please let me know Bradford fans if I’m wrong, I do not mind being corrected on this statement.) J
I understand that some clubs particularly in League Two (England) have small financial budgets, which makes discounting season tickets difficult without running into financial problems. Dagenham and Redbridge who struggle with attendance less than 2,000, could be used as an example of a team which would struggle to reduce season ticket prices. In some lower leagues in Germany, academy players are introduced into first teams of lower league German clubs, which have obvious benefits for the team and the academy player development. Obviously I not suggesting that this idea alone will solve financial problems of smaller teams in England, but it’s an example which can have benefits to lower league teams. As a result it could allow clubs to reduce admission charges to fans. This is because the wages of academy players are usually cheaper than more established players.
The vocal support of teams in England will never be in doubt, it is down the clubs to introduce prices will allow fans to give this support.